Because we've found that the HARDEST PART people have is ACTUALLY READING THESE PAGES, they are FREE plus 2 DOLLARS TO KEEP YOU ON TRACK FOR READING THEM.
There are a million studies that if you pay virtually nothing for them, the fact that you INVESTED in yourself will make sure you ACTUALLY FOLLOW THROUGH.
I, in turn, use that money to make sure the books REACH MORE PEOPLE like you. But it's mostly just so you take the investment in yourself seriously (it's a third of a cup of Starbucks, but it's more about committing to yourself)